“Because of Sertus I have been able to develop an effective and cost efficient supply chain with many companies in Asia. I get amazing help with product development, freight issues, quality control and other great advice. If not for Sertus I would not have been able to develop a successful business enterprise.” — Marc Sherkin, MD Golf & Blue Ice Hockey, Canada
“Sertus has been paramount and has become invaluable to NAP and NAP’s future growth. To have a single source that can help me develop and help me source a variety of different products is amazing. By going to Sertus, I know the products will be made right, the pricing is aggressive and the communication is five stars.” — Chris Kozlik, NAP, USA
Client: New Archery Products
Story: Sertus has successfully helped this large sporting goods wholesaler develop and manufacture new and innovative Archery products and accessories that have been sold at large big box retailers throughout North America. Sertus and its in-house engineers was instrumental in working with the Companies US based engineers and designers to develop bill of materials, open molds, develop prototypes, and manage production and quality control.
Client: CV Directo
Story: CV Directo, a leading Mexican infomercial marketing company, approached Serus in 2007 to seek assistance in developing a household electric tool kit for the DIY enthusiast. Sertus provided product design, engineering, and a supply chain strategy to protect the intellectual property of CV Directo. The kit, which was only a concept at the time we were engaged, is now one of the leading items that is sold via its infomercials in Mexico.
Client: CB International
Story: CBI came to Sertus in 2004 seeking assistance with its product displays. They had a diverse set of needs across their product lines and they sought help in designing a cost effective point of sale display solution. Sertus put forward a team of its best designers and sourcing specialists to come up with a creative solution that could address all of CBI’s needs without requiring an extensive line of display racks. Using a modular approach, Sertus delivered a creative product display that could be adapted for multiple products in a simple and cost effective manner.
Client: Fix it Sticks
Story: In 2014, Fix-it-Sticks hired Sertus to help migrate all of its production from the US to China and to help improve its packaging so that it could aggressively attack the US big box retail market. Sertus assembled a team to put forward a comprehensive Supply Chain Management strategy and identified the key suppliers for its line of products. Various production methods were examined and a blueprint was proposed that has helped reduce the cost of goods by 45%, while making some significant improvements to spec and presentation.
Client: MD GolfStory: Sertus worked with MD Golf to help develop, design and launch a line of branded golf equipment. Sertus worked with the client to identify suppliers of high quality golf components and then managed development of new product, artwork design, branding, IP protection, production quality control and logistics. The result has been the creation of a successful business that now sells significant volumes of NCAA, NHL and Corporate branded golf products at retail and wholesale levels.
Client: Blue Ice
Story: Sertus worked with Blue Ice to develop a complete line of high-end carbon fiber hockey sticks for professional, recreational and youth hockey players. Sertus helped identify the best manufacturers, and worked with the client and suppliers to refine specs, developed artwork and manage production.